Tuesday, November 4, 2008

Ian, I really like your ads. Both of your ads are original and provide a new angle to Nike's advertising campaign. The maze and corresponding slogan complement each other nicely, and the check mark in the maze ties the design together.

You mentioned you were looking for a different slogan for the other ad, but I think the current one you have is effective. And the addition of the text, "use repsonsibly", provides a nice touch of humour to the ad. The only thing I would change is the "blazer sb" text because I think the curving of it creates too much noise and the positioning of it at the top of the shoe detracts from the text at the bottom. Maybe shift the text at the bottom to the left slightly and wrap the "blazer sb" text around the heel of the shoe?
allison.

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